| | World AIDS Day is celebrated on December 1 each year around the world. It has become one of the most recognised international health days and a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services. UNAIDS took the lead on World AIDS Day campaigning from its creation until 2004. From 2004 onwards the World AIDS Campaign's Global Steering Committee began selecting a theme for World AIDS Day in consultation with civil society, organisations and government agencies involved in the AIDS response. Themes run for one or two years and are not just specific to World AIDS Day. Campaigning slogans such as
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Having been at the forefront of the battle against HIV and AIDS since the beginning, I have watched attitudes toward the disease change dramatically over the years.
From fear and conflict in the 1980s, to relief and hope in 1996 as new and effective therapies were discovered and introduced at the Vancouver International AIDS Conference, to acceptance and resilience as people learned to live with HIV and lead productive lives in the last decade.
Today, however, on World AIDS Day 2010, there are new disturbing attitudes emerging toward HIV/AIDS — complacency and disregard. There is a sense that HIV/AIDS is no longer a problem, the data are in, the treatment and prevention strategy appear to be working; let's move on to the next agenda item.
However, we have not yet won the battle against HIV and AIDS, so this pervasive attitude threatens to undo many of the gains to dateless currently in place are under constant threat of closure.
Today, as we observe World AIDS Day 2010, we must reject complacency and disregard against HIV and AIDS. It is time to put aside biases, reject prejudice and discrimination and embrace evidence-based public health initiatives for the benefit of all Canadians. We must rally behind the UNAIDS call to achieve the "three zeros" — zero new HIV infections, zero discrimination and zero AIDS-related deaths.
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